The Positive Home Project
Dassault Systemes
2022
Creating an interactive and modern identity to inspire a more sustainable and positive way of living.
The Positive Home Project aimed to promote sustainable living through innovative solutions and thoughtful design. As Art Director, my focus was on crafting a visual identity that would resonate with a modern audience while conveying a sense of optimism and environmental responsibility.
The concept centered around the harmony between technology, sustainability, and the comfort of home, creating a bridge between innovation and everyday life.
Design Concept
Artistic Direction
The visual approach embraced a palette of soft whites and minimalist tones, evoking the idea of a “blank canvas” home ready to be transformed into a positive and sustainable space.
This clean aesthetic provided the perfect backdrop for showcasing products, allowing them to take center stage. As users scrolled, the experience transitioned into more vibrant, colorful scenarios, emphasizing the dynamic and transformative potential of the solutions offered.
