Gear Up Game On

Empowering gamers with bold visuals and cutting-edge design for MSI's Gear Up Game On campaign.

MSI:// Gear up, Game on

/Interactive & Experience

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an abstract photo of a curved building with a blue sky in the background

_Year

2022

☺ FWA of the day - The FWA
☺ Honorable Mention - Awwwards

_Industry

Tech

_Skills

Concept
UX Design
Lead Art Direction
Lead UI Design

_Hunting Trophies

What is it about?

For the “Gear Up. Game On.” campaign, we teamed up with MSI to create an immersive WebGL experience showcasing three key gaming peripherals: the Clutch GM41 mouse, Vigor GK71 Sonic keyboard, and Immerse GH50 headset.

The concept? Let gamers discover how each product could level up their skills through an interactive 3D showroom. Each universe highlights the product’s strengths — accuracy, reflexes, rhythm — through cinematic scrollytelling and engaging gameplay.

We designed bold, intense visuals echoing the adrenaline of gaming. Neon accents, futuristic textures, and dynamic animations immerse users in a high-energy, digital playground that mirrors the DNA of each product. Ready to gear up?