Navigating the high seas of competitive sailing with Spindrift Racing.
Spindrift Racing:// Website
/Product & Digital
_Year
2021
_Industry
Sports & Entertainment
_Skills
Lead UX Design
Lead Art Direction
Lead UI Design
What is it about?
Spindrift Racing is more than a sailing team, it’s a symbol of speed, precision, and record-breaking performances.
To elevate their online presence, we reimagined their digital platform, creating a captivating experience that mirrors the intensity and elegance of the Maxi-Trimaran. The new website blends storytelling with cutting-edge technology, featuring real-time race tracking, energy consumption visualizations, and a sleek cartography module to follow the team’s global exploits.
The design draws from the world of elite sports, combining bold typography, premium visuals, and a refined, nautical-inspired palette. The interface strikes a balance between rich content and intuitive navigation, engaging fans, sponsors, and newcomers while showcasing Spindrift Racing’s journey through the high seas.
Why it works? The design reflects Spindrift Racing’s bold identity while enhancing user engagement through interactive features and compelling visual storytelling.
The result? A dynamic digital space that brings the thrill of competitive sailing to life.
