A thrilling brick-breaker game reimagined for the iconic Wimbledon Championships.
Wimbledon:// Smash
/Game & Mobile
_Year
2021 > 2023
_Industry
Sport
_Skills
Concept
Lead UX Design
Lead Art Direction
Lead UI Design
What is it about?
For the “Gear Up. Game On.” campaign, we teamed up with MSI to create an immersive WebGL experience showcasing three key gaming peripherals: the Clutch GM41 mouse, Vigor GK71 Sonic keyboard, and Immerse GH50 headset.
The concept? Let gamers discover how each product could level up their skills through an interactive 3D showroom. Each universe highlights the product’s strengths — accuracy, reflexes, rhythm — through cinematic scrollytelling and engaging gameplay.
We designed bold, intense visuals echoing the adrenaline of gaming. Neon accents, futuristic textures, and dynamic animations immerse users in a high-energy, digital playground that mirrors the DNA of each product. Ready to gear up?
