An interactive music app designed to bring people together, one track at a time.
Ricard:// La Collab’ Musicale
/Mobile & Experience
_Year
2024
_Industry
Military school
_Skills
Concept
UX Design
Lead Art Direction
Lead UI Design
Management
What is it about?
La Collab’ Musicale is a mobile and tablet experience created for Ricard to make music a shared experience in bars. The app lets people suggest and vote for tracks, turning the crowd into the DJ for the night.
Inspired by Ricard’s bold, festive brand identity, the design uses vibrant colors, playful interactions, and fun visual elements like emojis, 3D assets, and cool animations. Everything was crafted to create an engaging, party-like atmosphere.
The experience includes a mobile app where guests can swipe to like or skip tracks, just like on dating apps. We also designed a tablet interface for DJs to see the top-voted tracks and play them live. To keep the crowd connected, a real-time feedback system brings everyone together through music.
Why it works? Fun, easy, and intuitive. The swipe mechanic keeps users engaged, while the shared playlist concept amplifies the sense of community, perfectly capturing Ricard’s spirit of conviviality.
