Serious Game in celebration of the Olympic Games
Destination Champion was a celebration of sports, ambition, and the community spirit of Saint-Quentin-en-Yvelines. As Art Director, my focus was to craft a visual identity that embodied the energy and dynamism of this initiative.
The concept revolved around showcasing the human pursuit of excellence, blending athleticism with a vibrant sense of place. By leveraging 3D design, we aimed to create a visually immersive experience that brought the campaign to life, adding depth and realism to the message of progress and achievement.
Design Concept
Artistic Direction
The use of 3D elements allowed us to push the boundaries of traditional design, incorporating dynamic perspectives and lifelike textures to enhance visual impact. Vibrant colors and fluid shapes conveyed motion and energy, while gradients added depth and a modern aesthetic.
Typography was chosen for its clarity and athletic feel, seamlessly integrating into the 3D compositions. The final design combined bold, cinematic visuals with a sense of community and purpose, creating a memorable and engaging campaign.
