An interactive journey through the enchanted world of Wicked
Universal:// Wicked For Good
/Entertainment & Immersive Experience
_Year
2025
_Industry
Entertainment
_Skills
Art Direction
Lead UI Design
Interactive Design
What is it about?
With Project C, we created the official experience for Wicked, in partnership with Universal Pictures. Rather than a classic promotional site, we turned it into a full immersion into the world of Wicked, where fans can step inside the story of Elphaba and Glinda.
The concept? Let users freely explore the entire universe of the film. From the Emerald City to the grimoire room and Elphaba’s bedroom, every iconic place is recreated and made interactive, inviting visitors to wander, explore and uncover surprises along the way.
On the UI, we wanted to recreate the magic of Wicked through a rich, interactive journey, where art direction, interactions and 3D bring each location to life and pull users deeper into the world. Ready to explore?
