A Digital Showcase for Haute Couture Hair Accessories
John Nollet, the globally renowned hairstylist to stars such as Nicole Kidman, Uma Thurman, and Marion Cotillard, envisioned an eShop that reflects the sophistication of his exclusive hair accessory collections. Each piece, crafted by Parisian artisans, combines materials like real hair, leather, sequins, and brass, embodying a blend of luxury and artistry.
The goal was to design a minimalist yet elegant platform that highlights the unique craftsmanship behind his ready-to-wear and haute couture creations, offering an immersive brand storytelling experience.
Design Concept
Artistic Direction
The artistic direction focused on understated elegance to complement the exclusivity of John Nollet’s brand. A clean, minimalistic layout ensures the accessories remain the focal point, with high-quality visuals showcasing their intricate details. Soft, neutral tones were paired with refined typography to convey a sense of timeless luxury.
The user journey was streamlined for simplicity, creating a seamless shopping experience. Built on WordPress, the eShop reflects the essence of John Nollet’s world: sophistication, artistry, and an unwavering attention to detail.
