European Le Mans Series - Rebranding
The European Le Mans Series (ELMS) is a premier endurance racing competition in motorsports, combining speed, strategy, and teamwork on Europe’s most iconic tracks. In 2018, I contributed to the rebranding of the series, encompassing the logo, visual identity, posters, podium design, and social media assets.
The rebranding aimed to create a bold and dynamic identity that reflects the essence of the European Le Mans Series. The logo was meticulously crafted to embody the core values of the competition: European pride, Le Mans heritage, motorsport excellence, and endurance racing. The design incorporates three stars, symbolizing the three podium steps, European unity, and the three racing classes—LMP2, LMP3, and LMGTE.
Design Concept
Artistic Direction
The new visual identity blends modernity with tradition, ensuring a clean and impactful look across all platforms. Vibrant, energetic lines evoke the speed and precision of motorsports, while the color palette reinforces the series' connection to European heritage.
The identity was designed to be versatile, seamlessly adapting to digital platforms, TV broadcasts, and physical environments like racetracks and podiums, offering a cohesive brand experience for competitors, fans, and media alike.
The ELMS rebranding is a celebration of endurance racing, connecting its rich legacy with a forward-looking vision.
